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Adsense cpc cost dropped - Why?

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antony Offline referral

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Joined: Jul 2013
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My AdSense CPC dropped from 0.20 to 0.03 with in the last weak what is the reason and how to improve CPC once again?
invisibe_dude Offline referral

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There are so many factors that play role in Adsense CPC but if it dropped suddenly then it can be one of these:
Web sites has lost PageRank (PR)
Low quality content or duplicate content
Traffic source plays a very important role in Adsense CPC!

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