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How to brand marketing?

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hellboy Offline referral

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What does it mean "brand marketing" and how to do it please? I know it has something to do with the site name but not really sure how is it connected to seo?
invisibe_dude Offline referral

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Posting Freak
This means that instead of generating backlinks as you would normally do to increase ranking, traffic and PR (PageRank) you simply spread out the word about the name of your business. I mean you use marketing not to improve SEO but to let the people know you name!

Google likes website that have strong well known brand!

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