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How to use AdSense "Experiments" tool to increase earnings?

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antony Offline referral

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Joined: Jul 2013
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I have just stumbled this new AdSense tool called "AdSense experiments" that is promising to increase AdSense earnings by allowing publishers to do something I don't understand? Can anybody explain what is AdSense experiments and how to use it?
invisibe_dude Offline referral

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Joined: May 2013
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AdSense experiments is a great tool to test ad performance without modifying any of them, you can test different ad styles like colors, image ads vs text ads and so on! The best thing about it is that you get a report showing how your testing ads perform against your current ad unit. It's a great way to increase clicks or CTR!

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