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Quality Score Elements in AdWords

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seobangalore Offline referral


Quality Score Impacted by Three Elements:-

Click Through Rate
Ad Relevance
Landing Page Quality
KevinMax Offline referral

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Joined: Aug 2013
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Senior Member
The above three things are directly connected with each other.
CTR gets improved when the ad is relevant to the search query
Optimizing your landing page helps to increase the CTR and obviously the quality score in ad-words campaigns
Relevant advertisement – User friendly optimized landing page helps to get a better conversion rate which simultaneously improves the Qscore.
invisibe_dude Offline referral

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Joined: May 2013
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Posting Freak
To get high Adwords quality score you should optimize your website to make sure it's super relevant to your PPC campaign keywords. Spy on your competitors to get an idea about how their site is relevant and then make yours better.

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