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What Google thinks about article marketing as an SEO strategy?

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Article marketing is recommended by most seo experts as it suppose to be some great strategy for getting traffic, increasing PR and improving rankings? But what Google thinks about that?
seo123 Offline referral

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I don't think Goggle likes it at all as the whole purpose of article marketing is generating backlinks. Google doesn't like webmasters generating links it wants internet users to do it give recommendations. Although Google dislike it it's an affective way to boost PR and rankings.

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