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What is and how to use CPA cost per action?

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Just stumbled upon online this new concept for me CPA cost per action, can anyone explain how does it works and what role does it play in online/ internet marketing?
marcus_avrelius Offline referral

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Quote:Cost Per Action or CPA (sometimes known as Pay Per Action or PPA; also Cost Per Conversion) is an online advertising pricing model, where the advertiser pays for each specified action - for example, an impression, click, form submit (e.g., contact request, newsletter sign up, registration etc.), double opt-in or sale.
victor Offline referral

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In Affiliate marketing you only will get paid once a customer makes a buy. Which means that in many cases you can send thousands of people to some affiliate program and earn 0 since nobody bought anything!

Cost Per Action Marketing works the opposite way all you need is to make people want to perform some action. Like subscribing for instance or request information.
UploadMax Offline referral

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you get paid when a certain action is achieved like app install, SMS confirm, register form, ...

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