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What is facebook call to action?

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maxout Offline referral

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Just right now checking my Facebook business page I see this button next to Likes "call to action" what is that?
marcus_avrelius Offline referral

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Basically it lets you create a button that will shows on your fan or business page next to like button that will be linked to the URL you provide when creating it when user clicks on it a text will show "go to link" that will open the URL!

You can choose to call your button like:

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