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Why Google adsense cpc is low in India?

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ivan Offline referral

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Joined: Jul 2013
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Can anyone explain why is traffic from India only generates CPC $0.01? Everybody seems to know that CPC in India is very low but why?
maya Offline referral

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This is because advertisers pay less money for clicks from India due to large amount of traffic that is coming from India. Also it has to do with ads targeting most advertisers target countries like USA and UK!
invisibe_dude Offline referral

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The CPC (cost-per-click) is low because Indian advertisers pay with their Rupees which worth nothing so you get nothing.

Countries like USA, UK, Europe (EU) have a very strong currency (UK Pound, US Dollar, EU Euro) so traffic from these countries tend to have higher CPC.

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