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Why Google stopped using keywords meta tag?

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ivan Offline referral

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Joined: Jul 2013
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Does anybody know why Google doesn't use meta tags keyword anymore? Many say that is totally useless heaving that meta tag in the header and in fact many say it might even have a negative effect on your search engine Google rankings what do you think?
seo123 Offline referral

Posts: 426
Joined: Mar 2014
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Google stopped using keywords meta tag simply to prevent search engine manipulation by the webmasters! If you know how Google indexing works then you'll know that Google searches for keywords in the content and then it associates that content with the search query. But during the time when meta tag keywords was working it was easy to rank for keywords that are not relative to your site by simply adding then to the meta tag keywords. Now Google is all about relative content.

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