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marketing most effective words?

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What words are the most powerful words any marketer should know? In the marketing the message has to be very convincing so it has to be constructed of some pretty good words I guess.

P.S. Also what words should we avoid?
maya Offline referral

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Posting Freak
Free is the most powerful word you can think of. Use bold text for maximum effect. Also providing some statistics will make it more convincing: 8 of 10 customers are satisfied.
marcus_avrelius Offline referral

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Support Team
Here is a great marketing trick.

Increase the price by 20% then say in big bold text 20% OFF!
mathewfernandes Offline referral

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Junior Member
Need to focus in the description on product which more effective and attractive for peoples.
really14life Offline referral

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Junior Member
When.writing sales letter try and input this word "VIRAL". You can then tweak it the way you want e.g GET MY VIRAL MARKETING TOOLBOX FOR FREE just let it catchy and compelling.

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